Let Frankanstan Entertain You
KLUTZ ON...... A humorous, lifestyle reality show
Created by Frank Adamson
Featuring FrankanStan
1 minute, 3 minute and 5 minute segments repackaged into ½ hour series
KLUTZ ON... is a unique How-to-Live video television series for the people who are compelled to face all the challenges of daily living in their environment. Each province has their own unique problems to solve and each geographic location (four definite seasons) creates a unique set of dilemmas that affect the people’s way of life and they all need to be resolved. This video is dedicated to the “ordinary Canadian” who proudly wants to solve the problems they are facing “all by themselves”. Whether the project is associated with their house, cooking on the barbecue, shopping, fighting mosquitoes, making crafts, buying a car, gardening, skiing or playing golf; these activities are related directly to the lifestyle of the people of each province in which we will be shooting. The comedic routines of FrankanStan demonstrate the novel solution at hand as our Klutz attempts to come to the rescue. The comical relationship between FrankanStan initially demonstrate how not to solve the issue but, they will sometimes, quite by accident, explain the proper procedure and provide the correct solution. But most of the time an expert is required to help create the finished product.
FRANKANSTAN
Our hosts FrankanStan are comedic; all thumbs characters with limited talent and tools, pretty much like most people. They want to become creative and industrious but they bumble from one small problem solving issue to the next. Stan is the absolute klutz virtually unable to fix anything so he spends more time demonstrating the wrong way to do things but even that has value. Frank, his curmudgeon partner, although also short on problem solving skills, will try to reason things out and even though his reasoning ability is distorted it sometimes almost makes sense. Either way both parties will always be in need of an expert or a product that will assist in their solution. The comedy antics of FrankanStan, although entertaining, also provide information and prepare for the arrival of the expert or discovering the proper resolution to appear and successfully complete the mission. Discussing the proper planning stages of a project along with the purchase of the right products for the current problem presents the opportunity for our Klutz to have some great comedic moments that necessitates the arrival of our expert.
SHOWS
KLUTZ ON HOME IMPROVEMENT
The task could be putting in a new light fixture. “I told you to turn off the power”! Laying and cutting linoleum; painting, I didn’t mean to paint your hand”; hanging wallpaper a la Lorne and Hardy.
KLUTZ ON ETIQUETTE
You’re planning a formal gathering! How do you place the silverware? How to dress the table? How to seat people properly; what wine to serve and with what food? Can you imagine our klutz trying to solve these unfamiliar problems?
KLUTZ ON CRAFTS
Christmas is approaching! Easter is around the corner! Our klutz along with the craft expert will take you on a journey demonstrating the development of ideas for projects. Your artistic imagination opens a wonderful world creating crafts and you can picture what our Klutz can create. Oh no!
KLUTZ ON GOLF
It’s only a small little ball; surely I can hit it with this big stick. Apparently not! Why not? “Oh, look I just happen to find the ball I hit in the bush... right out here in the fairway.” How to hit the ball out of the sand trap ...when no one is looking.
KLUTZ ON GARDENING
“You can stop watering now, the plant is floating away.” “But I didn’t water for a week so I’m making up for it.” How do you keep a cat or dog from digging in the flower garden? “Hey, this riding lawn mower is fun...... (Crash)!”
KLUTZ ON BARBECUEING
“It’s good that you put more hamburger patties on the barbecue. At least you have enough food to feed the firemen.” Cleaning the grill can be a messy situation for our Klutz! Only our Klutz would pour lighter fluid on a propane barbecue.
PLAN
½ hour shows of Klutz On... would be produced on location in each province across Canada. The videos will be in various lengths; 1 minute, 3 minutes and 5 minutes segments; which then can be packaged into the ½ hour television series or a one hour DVD retail release. Because of the demands of the internet and new media programming the shorter versions of Klutz On... become a broadcast-friendly service for that medium. Also 1 minute versions will be shot and made available for the preamble of messages for movie houses. Although most of the shows would be shot in Manitoba we want to shoot on location in other provinces because each province has unique situations that require local remedies. Representing all regions of Canada will broaden our audience appeal and solve the problems faced specifically in that province. Conditions in British Columbia require different solutions then the problems in Saskatchewan just because of the climate variations. The problems presented don’t need thousands of dollars of equipment in order to solve it. The viewer does need the information and the demonstration of the expertise to conquer the simplest of projects. They are not building a home they are trying to live in it; they are not landscaping a park they just want to plant some flowers in their back yard; “Hey, that game of golf doesn’t look that difficult”. Although it is a light-hearted approach to the problem-solving of the Canadian life style there is real and true value in demonstrating how the problem is solved or what is needed for the successful completion of an activity. The viewer will remember those steps because they will always visualize the comedy that surrounded the event. In the end the viewer can take pride in their accomplishments in completing their project and have fun working on it.
SPONSORS
The tools that our klutz uses are products that most people come across in their every day activities or that is available at their local stores. While our Klutz may unreasonably look for the cheapest solution, our expert may have to be more sensible in their use of a product even though they will be pressed to become creative in the resolution of the situation and suggest different options with various financial costs. Also an “old wives tale” may prove the equal and cheapest results.
Corporations will also be pursued and specific videos of Klutz On... can be created to promote their company or product. Each Klutz on... DVD can be developed for various Corporations to promote their company or product. Klutz On Home Improvement would be destined for Rona or Home Depot or other outlets. Klutz on Golf through sporting outlet etc. Shows can be created specifically for a national chain that would use the video and/or our host for promotional campaigns. The corporation promotes their image through the comedic and informative antics of FrankanStan and will receive a DVD that can be played in-store, at conventions or wherever they want their name and logo promoted. FrankanStan representing Klutz On... will also be available for trade shows, conventions and openings where they can hired as keynote performers introducing products to public and company staff.
MARKETS
TELEVISION
Klutz On.... can be produced in various lengths for specialty channels, 1 minute, 3 minutes and 5 minutes segments, which then can be packaged into ½ hour shows sold as a television series. The shorter versions of Klutz On... will also lend to the internet broadcast of shows and new media products that are demanding product.
MOVIE HOUSES
Comedic one minute segments for the movie houses will be distributed as part of their opening trailer of events of the feature film.
HOME VIDEO
We are developing Klutz On... to be sold as a series package that could retail to the Home video market as a single series of one-hour DVD’s for rental or purchase by the client. A stand alone DVD case would contain the programs and promote the series.
RETAIL
All the videos would be sold through any department store chain and would be packaged as a library of DVD KLUTZ ON... videos distributed separately depending on the interest of the viewer of a particular title. They can also be collected as a series. Promotion of these videos for special days like Christmas, Father’s Day, and birthdays is an important part of any marketing plan. The crazy name and logo along with the eccentric packaging will be an exciting purchase for the buyer.
OUR DEMOGRAPHIC
Our demographic is the 45-Plus age group. According to a September 2006 study of youtube.com users by Milton Net Ratings, one third of the video-sharing site’s audience is more than 45 years old. More than 30% of myspace.com are between the ages of 35 and 49; 27% are older than 45. One third of ITunes users are in their wealth-building years. Baby boomers born between 1946 and 1964 have more money than any other demographic in America and spend more than any other segment of the population on cars, vacations, airline tickets, theatre tickets, computer hardware and software, DVD players, cell phones, and of course movies.
In 1966, the first boomers started turning 50. Every 8.5 seconds someone else turns 50. By 2008, the entire boomer generation will be over 50, making it the largest and most powerful demographic category in history. By 2010, spending by people 45 and up will be a trillion dollars higher than spending by people between 18 and 44. It’s the era of the aging boomer, so beware.
What this means is that the new 45-plus generation is spending more money that any other demographic group, they are just as likely as young consumers to switch brands, and they have almost 30 years more to spend their hard-earned or inherited money. They are healthier, wealthier, more active and living longer than in the past.
According to Stats Canada, the over 50 crowd by 2013 will be 9.5 million strong and make up one third of all Canadians. The proportion of people aged 65 and over will start to increase rapidly by 2012 as the oldest baby boomers reach age 65. At the same time, the proportion of the population aged 20 to 64 will start to decline.
While the 50-plus age group is responsible for spending more money than any other group in Canada at approximately $35 billion a year, companies spend only bout 5-10% of their advertising dollars aimed at them.